The beginning, 2005:
A young man with a passion for fishing, by the name of Bryan Friedman, 20, persues a college degree in business administration at Cal Poly Pomona State College after a career ending baseball injury. As a hobby, Friedman creates a new line of "trout worms" in 5 different colors and calls them "Lip RipperZ". Interest spreads and the products find their way into 5 local independent Southern California tackle retailers as a sole proprietorship.

To date, 2011:
Now 26 years old, and 7 years in business, Friedman leads the corporation formally known as Lip RipperZ, Inc into a new stage of its youthfull existence. Once a local manufacturer selling to only handful of retail locations and now a dominant corporation selling to more than five of the largest big box retail chains in the United States, including Sport Chalet, Big 5, The Sports Authoriy, Bass Pro Shops (Rancho Cucamonga) and Turners Outdoorsman. Also including more than 100+ of the finest independent sporting good retailers across the United States.

2012:
Stay tuned as Lip RipperZ,Inc has a few surprises up their sleeve!!